Allergy 250K
Aims and Objectives
Supporting school aged kids and young adults living with severe allergy.
Connect young people living with severe allergies through camps and other initiatives.
Provide information and education resources to support people living with severe allergies.
Develop and implement an Allergy 250K peer mentor program.
How are we working towards this?
Providing opportunities, information and resources to support the 250,000+ young Australians living with severe allergies.
Developed Allergy 250K websites specifically for school aged kids and young adults to provide evidence-based information specifically for young people.
Establishing an Allergy 250K peer mentor program.
Conducting annual Allergy 250K camps for school aged kids to connect them with each other and our Allergy 250K peer mentors.
Conducing annual Allergy 250K young adult camps to connect young adults with each other and our Allergy 250K peer mentors.
Conducting regular Allergy 250K young adult video chats.
Developing an Allergy 250K curriculum-based health game to educate and support school aged kids.
Communicating with young people through the Allergy 250K social media platforms.
Target Audience
School aged kids and young adults living with severe allergy.
What we have achieved so far
Conducting annual camps for school aged kids that help to improve their knowledge and confidence to manage their allergies. These camps also connect them with other school aged kids fostering ongoing friendships.
Conducting annual camps for young adults that help improve their knowledge and confidence to manage their allergies. These camps also support our peer mentor program by offering peer mentor training.
Expanding our peer mentor program by offering peer mentor training as part of our Allergy 250K young adult camps.
Monthly video chats with young adults and peer mentors.
Progressing the development of the Allergy 250K curriculum-based health game.
Posting target audience specific content weekly on the Allergy 250K social media platforms.
Engagement with our target audience through a national online survey.
Allergy 250K websites
The Allergy 250K website landing page provides access to the Allergy 250K school aged kids website as well as the Allergy 250K young adult website. The Allergy 250K websites are designed to help young people to feel more connected with other school aged kids and young adults, going through similar experiences. These websites have been developed for them, by them, as we consulted with young people through surveys, interviews and focus groups.
Allergy 250K school-aged kids
The Allergy 250K school-aged kids website has a strong focus on supporting young people and allowing them to share information with their friends in fun ways, such as using avatars.
The website also allows young people to share their thoughts on a range of topics anonymously. The website is also supported by a slide set that schools can access to help increase awareness about severe allergies.
Allergy 250K young adult
The Allergy 250K young adult website was specifically developed for older teens and young adults with imagery employed to appeal to this age group.
This website includes a range of topics not included in the school-aged teen website that are relevant to this age group with the look and feel that reflects the more mature young person.
Work in progress
Ongoing updates of the Allergy 250K website content.
Engaging with our target audience via focus groups to gain additional insights into how we can best support young people living with severe allergies.
