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Black and white photo of a baby sitting at a table, wearing a bib, with fingers in their mouth and looking to the side.
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Nip allergies in the Bub Program

Aims and Objectives

Preventing food allergy in babies

  • Implement the ASCIA guidelines for infant feeding for food allergy prevention.

  • Provide evidence-based information and practical resources for parents about how to feed their baby the common allergy causing foods.

  • Provide evidence-based information and practical resources for parents about how to optimise eczema management to prevent food allergy developing.

  • Provide evidence-based information and education resources about infant feeding and optimising eczema management to help prevent food allergy in babies.

How are we working towards this?

  • Evidence-based practical information and resources for parents available from the Nip allergies in the Bub website.

  • Evidence-based information and resources for healthcare professionals available from the healthcare professional section of the Nip allergies in the Bub website.

  • Promoting key messages and resources to parents and healthcare professionals via social media.

  • Conducting webinars for parents and healthcare professionals.

  • Supporting the updating of the ASCIA guidelines for infant feeding for food allergy prevention.

  • Engaging with parents and healthcare professionals to identify resource needs.

Target Audience

  • Parents and healthcare professionals working with parents.

What we have achieved so far

  • Conducted 10 focus groups to identify the needs of parents and healthcare professionals to help prevent food allergy developing.

  • Coordinated the updating of the ASCIA guidelines for infant feeding for food allergy prevention in partnership with ASCIA and in collaboration with Allergy & Anaphylaxis Australia and the National Allergy Centre of Excellence.

  • Developing new tools for parents based on focus group outcomes.

  • Developing new videos and animations to support parents.

  • Weekly social media posts to parents and healthcare professionals promoting the Nip allergies in the Bub website and resources.

A baby lying on a soft surface smiles as an adult's hand gently touches their nose.

Work in progress

  • Update of the Nip allergies in the Bub website to align with the updated ASCIA guidelines for infant feeding for food allergy prevention.

  • Implementation of new tools being developed based on the focus group outcomes.

Feedback

“Love the look and ease of use of the website. Very helpful and informative.” (consumer) 

“Great information! Easy to navigate site.” (consumer)

“I appreciate the ideas of how to incorporate the allergy causing foods into meals I can offer my baby e.g. mixing with fruit puree etc.” (consumer)

“Great website, important message, thanks.” (consumer)

“Excellent site. Love the video and would love to share it with my staff as a refresher on anaphylaxis and allergies as it is simple and short and sweet.” (health professional)

“I am a child health nurse working in Perth. This is a fantastic website, well done! Will recommend to all clients.” (health professional)

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